When shooting a B2B video for your company, there are certain things that should be avoided to ensure the best possible results. Here are ten things not to do while shooting a B2B video:
Don’t rely solely on the script: While a well-written script is important for any video, relying solely on it can result in a stiff and unnatural delivery. Encourage your talent to speak more conversationally and naturally.
Don’t shoot without a plan: Going into a video shoot without a solid plan can result in disorganized and confusing footage. Make sure to plan out all aspects of the shoot beforehand, including shot lists, schedules, and equipment.
Don’t forget about lighting: Good lighting is crucial to the success of any video. Without proper lighting, your footage may look dark, grainy, and unprofessional. Make sure to invest in quality lighting equipment and set up lights before shooting.
Don’t ignore audio quality: Poor audio quality can be a major turnoff for viewers, and can make your video difficult to understand. Invest in a quality microphone and make sure to test audio levels before shooting.
Don’t shoot without a backup plan: Technical difficulties can happen at any time, so it’s important to have a backup plan in case something goes wrong. Make sure to bring backup equipment and have a contingency plan for any issues that may arise.
Don’t forget to check the background: The background of your shots can make or break the overall look of your video. Make sure to check the background for any distractions or clutter, and consider using a plain background to keep the focus on the talent.
Don’t rush through the shoot: Rushing through the shoot can result in missed shots, poor performances, and a lack of attention to detail. Take your time and make sure to get all the footage you need.
Don’t forget to shoot plenty of b-roll: B-roll footage can add depth and interest to your video. Make sure to shoot plenty of b-roll footage to use as cutaways and to create a more dynamic video.
Don’t neglect post-production: The editing process is just as important as the shoot itself. Make sure to take the time to edit your footage carefully, and consider hiring a professional editor if needed.
Don’t forget to have fun: Shooting a video can be a stressful and time-consuming process, but it’s important to have fun and enjoy the experience. A positive attitude can make all the difference in the final product.
