Outbound explainer
- Slate
- 01 // 03
- System
- Sell
- Buying centre
- Sales
- Stage
- 0 · Outbound
- Typical delivery
- 1 pillar + 4 derivatives · 16:9, 1:1, 9:16
- Measured at
- M1 rep alerts into the sales tool you already run
- Reported
- Monthly · quarterly review
Kerala's only B2B video production company
Videos that make your business worth buying from
Not content. Business assets. We help B2B companies in Kerala sell, hire and scale with video, by mapping every asset to a stage of your pipeline, specifying how it is measured, and verifying that your team can see who watched and how far.
Start where the urgency is
Two buyers, two triggers, two starting points. Neither is the wrong one.
Selling
Your outbound reaches the right people and gets no replies.
- Trigger
- Reply rates in Apollo, Outreach or Salesloft that nobody wants to report
- Who buys
- The sales or marketing lead, with the CEO's sign-off
- Where it starts
- The Video Strategy Audit, ₹10,000, credited against month one
- How fast
- Longer, and worth more over the year.
Hiring
You are staffing a mandate, and candidates decide on what they can see.
- Trigger
- An active hiring push, a new office, a GCC build-out, a funding round
- Who buys
- HR or the talent lead, on their own budget
- Where it starts
- An employer-brand film, delivered in weeks
- How fast
- The shortest sign-off we know of. Hiring does not wait for a budget cycle.
LowLightKing is a retainer-based B2B video partner for Kerala's companies. It is not a production house that also does marketing. It is a revenue-operations partner whose deliverable happens to be video, which is why the offer is a monthly system and not a per-video quote.
Three jobs. One retainer.
Every retainer is one or more of these. Three budget holders, three trigger events, three ways into the same account.
Sell
Videos that get replies, shorten sales cycles and survive procurement.
Outbound explainers, product demos, proof films, capability walkthroughs and proposal walkthroughs, each mapped to the stage of your pipeline where it does its job.
Hire
Videos that win senior people who are deciding whether to come back to Kerala.
Employer-brand films, culture and day-in-the-life series, and role-specific assets for a live requisition, bought by HR on HR's budget.
Scale
Videos that take the repetition out of onboarding and internal communication.
Training and SOP libraries, product knowledge and town halls, measured at completion in the LMS you already run, not as attribution in a CRM.
Three levels. We specify, you configure.
Every prospect is placed at one level at discovery, and we scope only what your stack can consume. We write the tracking spec by naming the host, the events, the thresholds and the field each one lands in, and we verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | You see what was watched M0 | Your reps know who watched M1 | Your CRM acts on it M2 |
|---|---|---|---|
| Your stack needs | Nothing | Any CRM with sales seats, plus Apollo, Outreach or Salesloft | HubSpot Marketing Hub Pro or Enterprise, Salesforce with Pardot, or Zoho CRM with Zoho Marketing Automation |
| We specify | Where assets are hosted; the monthly view and retention report format | Which events fire, thresholds, naming convention, embed method, the rep-alert rule | Heatmap placement, lead-score weightings, workflow enrolment conditions, contact-record mapping |
| You configure | Nothing | The connector and the alert rule | Scoring, workflows, reporting |
| Recommended tool | Your existing host | Vidyard, Plus USD 19 or Business USD 59 per seat per month, billed to you | Wistia, Pro USD 79 or Advanced USD 319 per month, billed to you |
| The honest claim | You will see what got watched. | Your reps will know which prospects watched, and how far. | Video viewing can move lead scores and trigger sales tasks. |
| Commercial treatment | Included in every retainer | Measurement Blueprint, one-time | Measurement Blueprint, one-time |
YouTube and Vimeo pass nothing to a CRM. They are for reach and portfolio, not for tracking, and we will say so plainly if you assume otherwise.
Three questions
Your level
—
Answer the three questions. Nothing you enter leaves this page.
Works with the CRM you already run
We recommend. You buy and configure. Licences are billed to you, never resold. We never propose a migration.
| CRM | Tracking path | Native connector | Bridge needed | Status |
|---|---|---|---|---|
| Zoho CRM | Wistia or Vidyard → Zoho Flow → lead and contact records | No | Zoho Flow or Zapier | Verified |
| HubSpot | Vidyard native; Wistia via Media Bridge | Yes | None | Verified |
| Salesforce | Vidyard from AppExchange; Wistia supported | Yes | None | Verified |
| Freshsales | Zapier or API only | No | Zapier | Verified |
Memberships
TiE Kerala
Member
KMA
Kerala Management Association
Nasscom
Member
The formats
Three of the formats we build. Each states which system it belongs to, who buys it, what a delivery contains, and the level it can be measured at. A client is named only with written consent.
Company profile film
- Slate
- 02 // 03
- System
- Sell
- Buying centre
- Marketing · CEO
- Stage
- 1 · Consideration
- Typical delivery
- 1 pillar + 3 derivatives · 16:9, 1:1, 9:16
- Measured at
- M0 monthly view and retention report
- Reported
- Monthly · quarterly review
Employer branding film
- Slate
- 03 // 03
- System
- Hire
- Buying centre
- HR · Talent
- Stage
- Talent funnel
- Typical delivery
- 1 pillar + 4 derivatives · 16:9, 1:1, 9:16
- Measured at
- M0 monthly view and retention report
- Reported
- Monthly · quarterly review
- 16:9 — the delivery ratio
- 1:1 — the square derivative
- 9:16 — the vertical cut
- 2.39:1 — anamorphic
- 4:5 — the portrait frame
- Every asset ships all four
Seven steps. The last two are the point.
AI is used inside the line to protect margin and speed, behind a named human gate at every step. It is not the brand claim.
01
Strategy
No AI. The commercial judgement is the product.
02
Script
AI drafts variants. A human writes the final and approves every factual claim.
03
Shoot, or generate
Never a client's people or premises. Synthetic voice for drafts and internal assets only.
04
Edit
DaVinci Resolve. Colour and finishing are human. Frame.io is the only review surface.
05
Deliver
16:9, 1:1, 9:16 and a WAV master, named to a convention, masters kept 90 days.
06
Instrument
The asset goes onto the host your level requires, with the events, thresholds and names the Blueprint specifies. We verify the signal is landing, once, at handover.
07
Report
A monthly report from the measurement layer, and a quarterly review with your sales or HR lead that maps viewing to your own funnel. The report is the renewal argument.
Three tiers. Scope moves, the rate does not.
Every tier includes strategy and scripting, production and post, licensed music, structured revisions, multi-format delivery and monthly reporting. Minimum three months.
Starter
30–100 people
₹1,20,000–1,80,000 / month
+ 18% GST for Indian entities · export of services zero-rated
- 2–3 videos a month
- 0.5–1 shoot day
- 1 pillar + 2 derivatives, motion-weighted, Stages 0 and 2
- Measured at M0 · M1 Blueprint available
- Minimum 3 months
Growth
100–300 people
₹2,50,000–3,50,000 / month
+ 18% GST for Indian entities · export of services zero-rated
- 4–6 videos a month
- 1–2 shoot days
- 1 shoot day → 1 pillar + 3–5 derivatives, Stages 0–3
- M1 included
- Minimum 3–6 months
Enterprise
300+ people or multi-entity
₹5,00,000–8,00,000+ / month
+ 18% GST for Indian entities · export of services zero-rated
- 8–12+ videos a month
- 2–4+ shoot days
- Multi-stage including Stages 4–5 and the talent funnel
- M1 included · M2 Blueprint available
- Minimum 6–12 months
| Measurement Blueprint · one-time | Price ex-GST |
|---|---|
| M1 Blueprint | Quoted at the audit |
| M2 Blueprint | Quoted at the audit |
The Blueprint is not sold on its own. It specifies the tracking for a set of assets, and without the assets there is nothing to specify — so it is quoted against your plan at the audit, and refreshed at no charge when that set materially changes inside an active retainer.
What each option gives you
| What you get | A freelancer | In-house | Self-serve AI | LowLightKing |
|---|---|---|---|---|
| Strategy before the shoot | Rarely | If you have a marketer with time | None | Every asset, mapped to a stage and a buyer |
| Script | Yours to write | Yours to write | Generated, unreviewed | Human-written, every claim approved |
| Who watched, and how far | No | Only if someone builds it | No | Specified per asset; verified at handover |
| Accountability | Per project | Salary, ₹8–15 lakh a year per person | None | A monthly report and a quarterly review |
| Price | About half, per video | ₹8–15L / year | From ₹1,200 / month | From ₹1,20,000 / month |
Answered the way we answer them on a call
“At ₹1,50,000 a month, this is expensive.”
That is ₹18 lakh for the year. Ask what one closed deal from your outbound is worth, and how many months of this that covers.
“We tried video. It did not work.”
The video was probably fine. The strategy around it, and the fact that nobody measured who watched, were the problem.
“A freelancer is half the price.”
The difference is not the camera. It is the business thinking before the shoot and the measurement after it.
“AI can do this for ₹2,000 a month.”
For internal drafts, yes. It cannot write the script that makes an export buyer trust you, and it cannot tell you who watched. That is why the AI-assisted explainer exists, and why it is still human-reviewed.
“We will do it in-house.”
A marketer with time and a camera can. Budget ₹8–15 lakh a year for the person, and someone to build the measurement. We are the cheaper way to find out whether it works.
“Can you set up our CRM?”
No. We specify the tracking and verify it once. Your RevOps owner configures it, in an afternoon, from a written Blueprint.
“Nobody here wants to be on camera.”
Start with motion, an AI-assisted explainer, or a screen-capture walkthrough. Nobody is on camera in any of them.
We do not claim what we cannot measure.
No revenue figure attributed to a video.
No customer-acquisition figure.
No pipeline-influence percentage.
No view or download count while we have no client data.
No “AI-powered” claim that implies the work is unsupervised.
What you will get: the level your stack supports, stated before you sign.
Insights
Nothing is published yet. The first three are commissioned and named; this page fills as they ship.
See the audit before you book it
Film not yet published — Vimeo id to follow
This player is Vimeo. It reports plays, not viewers, and passes nothing to a CRM — it is here for reach and portfolio. Per-viewer tracking is what Wistia or Vidyard buy you, and it is the M1 row on the ladder.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
If the form does not load, write to productions@lowlightking.com or call +91 99953 70707.