How We Work

Corporate video production should feel like a controlled business process, not a creative gamble.

LowLightKing runs a structured, procurement-friendly workflow designed for IT companies: clear scope, clean approvals, predictable timelines, and deliverables built for website, LinkedIn, sales, HR, and training.

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What You Can Expect

  • Multi-format delivery (not just “one final video”)
  • Clarity upfront (scope, outcomes, deliverables, timeline)
  • One clean approvals path (no chaos, no version confusion)
  • Minimal disruption during shoots (we run tight)
  • Professional post-production (sound, pacing, graphics, captions)
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The Process

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Phase 1: Pre-Production

This is where most projects are won or ruined. We don’t skip it.

1) Discovery & Alignment

We define:

  • Target audience (buyers / candidates / employees / partners)
  • Primary purpose (sell / hire / train / align)
  • Key message (one core promise)
  • Proof points (what makes the claim credible)
  • Distribution plan (website / LinkedIn / outreach / internal)

Output: Creative brief + success criteria + scope outline.

2) Narrative, Script & Structure

Depending on the format, we create:

  • Script (voiceover / on-camera / hybrid)
  • Interview framework + question list
  • Story outline (hook → problem → solution → proof → CTA)
  • Storyboard (especially for motion graphics / explainers)

Output: Script / interview plan + storyboard or shot map.

3) Production Planning

We lock:

  • Shoot schedule + call sheet
  • Locations and permissions
  • On-camera list (who, when, where)
  • Visual style references
  • Wardrobe/branding guidance (simple, consistent)
  • Logistics: parking, access, power, quiet rooms, backups

Output: Final shoot plan + checklist + approvals workflow.

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Phase 2: Production

Fast, calm, directed. No wasted time.

4) Filming Day(s)

We typically capture:

  • Directed interviews (leadership, teams, clients)
  • Cinematic b-roll (workspace, meetings, screens, real work)
  • Optional: voiceover sessions / screen recordings / event coverage

Our on-site rule: minimal disruption. We run compact crews when possible and keep your team working.

Output: Captured footage + organized media for edit.

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Phase 3: Post-Production

This is where it becomes an asset.

5) Edit & Assembly

We build:

  • Strong opening (first 5–10 seconds matter)
  • Clear structure (no wandering)
  • Tight pacing (corporate doesn’t mean slow)
  • Clean sound design (music + voice clarity)
  • Consistent visual grade

Output: First cut (V1).

6) Graphics, Motion & Subtitles

As needed:

  • Lower-thirds (names/titles)
  • Key message callouts
  • UI highlights
  • Motion graphics / data points
  • Captions/subtitles (LinkedIn-first)

Output: Polished cut (V2).

7) Delivery & Versioning

You receive:

  • Master video (website / YouTube / presentations)
  • Social cutdowns (15s/30s/45s/60s)
  • Vertical versions (if required)
  • Captioned exports
  • File naming and version control

Output: Final package + all agreed formats.

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Timelines

Timelines depend on complexity and approvals speed. Typical ranges:

Standard Projects

  • Company profile / brand film: 3–6 weeks
  • Product demo video: 2–4 weeks
  • Explainer / motion graphics: 3–6 weeks
  • Recruitment film: 2–5 weeks
  • Training series: 4–10 weeks (module count dependent)
  • Event highlight: 3–10 days post-event

Fast-Track Option

If you have a hard deadline, we can compress timelines with:

  • fixed scope
  • one decision-maker
  • same-day feedback windows
  • fewer revision rounds
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Revision Rounds

We keep revisions structured so the project doesn’t spiral.

Standard inclusions:

  • Round 1: Story + structure feedback (after V1)
  • Round 2: Polish feedback (after V2)

Additional rounds are possible if needed, but we prefer:

  • fewer rounds
  • clearer feedback
  • faster approvals
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Approvals Workflow

Corporate projects die when everyone gives random opinions.

We prevent that with a clear workflow:

One Point of Contact

You assign one primary approver (POC) who consolidates feedback internally.

Feedback Rules

  • Feedback is delivered as one consolidated list per round
  • Conflicting feedback must be resolved internally before sending to us
  • We track changes by version number (V1, V2, Final)

Review Windows

You commit to a review window per round (typically 24–72 hours).
If approvals drift, timelines drift.

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Confidentiality & NDA

If confidentiality matters (it usually does), we operate accordingly:

  • No public posting without written approval
  • NDA-friendly workflow
  • Private links for review
  • Controlled access to files and exports
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On-Site Policy: Minimal Disruption

We respect your workplace.

Our on-site commitments

  • compact setup when possible
  • clear time slots for interviewees
  • quick resets between scenes
  • controlled noise and footprint
  • clean exits (no mess, no disruption)

What we ask from you

  • basic access support (entry, parking, permissions)
  • a quiet room for interviews
  • 1 internal coordinator for scheduling people
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What We Need From You

To move fast and produce work that performs, we need:

  1. Access (locations, product demo environment, speakers)
  2. Single POC / Approver
  3. Clear goal (sell / hire / train / align)
  4. Target audience (who is this for?)
  5. Brand guidelines (logo, colors, fonts, tone)
  6. Proof points (case studies, metrics, client names if allowed)
  7. Timeline + deadline
  8. Budget range (so we propose the right scope)

Why This Process Works

Because it’s built like a business system:

  • define outcome
  • control scope
  • execute cleanly
  • deliver assets for multiple channels

That’s how you become the best-looking company in the room.