Services and pricing
The retainer is the offer, and the one-time products exist because two jobs do not fit a monthly system.
Three tiers. Scope moves, the rate does not.
Every tier includes strategy and scripting, production and post, licensed music, structured revisions, multi-format delivery and monthly reporting. Minimum three months.
Starter
30–100 people
₹1,20,000–1,80,000 / month
+ 18% GST for Indian entities · export of services zero-rated
- 2–3 videos a month
- 0.5–1 shoot day
- 1 pillar + 2 derivatives, motion-weighted, Stages 0 and 2
- Measured at M0 · M1 Blueprint available
- Minimum 3 months
Growth
100–300 people
₹2,50,000–3,50,000 / month
+ 18% GST for Indian entities · export of services zero-rated
- 4–6 videos a month
- 1–2 shoot days
- 1 shoot day → 1 pillar + 3–5 derivatives, Stages 0–3
- M1 included
- Minimum 3–6 months
Enterprise
300+ people or multi-entity
₹5,00,000–8,00,000+ / month
+ 18% GST for Indian entities · export of services zero-rated
- 8–12+ videos a month
- 2–4+ shoot days
- Multi-stage including Stages 4–5 and the talent funnel
- M1 included · M2 Blueprint available
- Minimum 6–12 months
| Measurement Blueprint · one-time | Price ex-GST |
|---|---|
| M1 Blueprint | Quoted at the audit |
| M2 Blueprint | Quoted at the audit |
The Blueprint is not sold on its own. It specifies the tracking for a set of assets, and without the assets there is nothing to specify — so it is quoted against your plan at the audit, and refreshed at no charge when that set materially changes inside an active retainer.
Two explainers. Not one at two prices.
Self-serve tools can make an explainer for under ₹2,500 a month. They cannot write the script that makes an export buyer trust you, and they cannot tell you who watched. Both of ours are human-reviewed before anything ships.
| Product | What it is | Turnaround | Revisions | Rate |
|---|---|---|---|---|
| AI-assisted explainer | Template motion system, library or synthetic voice, a human script and a human final pass | 3–4 weeks | One revision | ₹60,000–1,20,000 ex-GST |
| Bespoke, custom-illustrated | Original illustration or animation, human voice, full art direction | 3–4 weeks | 2–3 revisions | ₹1,50,000–2,50,000 ex-GST |
+ 18% GST for Indian entities · export of services zero-rated.
Single assets, when a retainer is not the right shape
A one-time film is bought and delivered. It is not instrumented, it is not reported on monthly, and it does not carry a measurement level — those come with the retainer.
| Asset | Rate |
|---|---|
| Company profile film | ₹80,000–1,50,000 |
| Employer branding film | ₹80,000–1,50,000 |
| Product demo | ₹60,000–1,20,000 |
| Event aftermovie | ₹50,000–1,00,000 |
| CEO / leadership message | ₹50,000–80,000 |
| Client testimonial | ₹40,000–80,000 |
What each of these assets is, and how it is measured
| Add-on | Rate |
|---|---|
| Additional shoot day | ₹40,000–75,000 |
| Advanced motion graphics | ₹25,000+ / video |
| Voiceover | ₹8,000–20,000 |
| Multi-language | ₹10,000+ / language |
| Fast-track | +15–25% |
| Extra revision round | ₹5,000 |
+ 18% GST for Indian entities · export of services zero-rated. The Video Strategy Audit is quoted on its own, below. Services we have not priced against a benchmark are not listed here. We quote those on the call rather than publish a number we cannot stand behind.
What each option gives you
| What you get | A freelancer | In-house | Self-serve AI | LowLightKing |
|---|---|---|---|---|
| Strategy before the shoot | Rarely | If you have a marketer with time | None | Every asset, mapped to a stage and a buyer |
| Script | Yours to write | Yours to write | Generated, unreviewed | Human-written, every claim approved |
| Who watched, and how far | No | Only if someone builds it | No | Specified per asset; verified at handover |
| Accountability | Per project | Salary, ₹8–15 lakh a year per person | None | A monthly report and a quarterly review |
| Price | About half, per video | ₹8–15L / year | From ₹1,200 / month | From ₹1,20,000 / month |
GST is charged at 18% for Indian entities. Export of services is zero-rated. LowLightKing Productions Pvt Ltd quotes every rate on this page ex-GST.
What a line of the Blueprint looks like
A link to a tool's website is worthless. A specification that says which platform, which embed, which event, what it is named and which field it lands in is something your RevOps owner can configure in an afternoon — and something we can verify.
Asset
demo-<account> · product demo 90s
Host
Wistia · Pro
Embed
Inline, proposal page, identified viewer
Event
75% completion
Fires into
Zoho CRM · lead-score field
Alert
Owner notified on re-watch within 7 days
Verified
At handover, once · Landing
Answered the way we answer them on a call
“At ₹1,50,000 a month, this is expensive.”
That is ₹18 lakh for the year. Ask what one closed deal from your outbound is worth, and how many months of this that covers.
“We tried video. It did not work.”
The video was probably fine. The strategy around it, and the fact that nobody measured who watched, were the problem.
“A freelancer is half the price.”
The difference is not the camera. It is the business thinking before the shoot and the measurement after it.
“AI can do this for ₹2,000 a month.”
For internal drafts, yes. It cannot write the script that makes an export buyer trust you, and it cannot tell you who watched. That is why the AI-assisted explainer exists, and why it is still human-reviewed.
“We will do it in-house.”
A marketer with time and a camera can. Budget ₹8–15 lakh a year for the person, and someone to build the measurement. We are the cheaper way to find out whether it works.
“Can you set up our CRM?”
No. We specify the tracking and verify it once. Your RevOps owner configures it, in an afternoon, from a written Blueprint.
“Nobody here wants to be on camera.”
Start with motion, an AI-assisted explainer, or a screen-capture walkthrough. Nobody is on camera in any of them.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
If the form does not load, write to productions@lowlightking.com or call +91 99953 70707.