CEO and leadership message
A CEO message is a two to four minute film in which a chief executive addresses their counterpart at the buying company directly, sent at the point where a decision has been made and a signature has not.
The specification
Executive to executive, at signature. Bracketed values are set against your own plan at the audit.
- Slate
- 2–4 min
- System
- Sell
- Stage
- 4 · Close
- Buying centre
- CEO
- Crew
- Shoot
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M1
- Price band
- ₹50,000–80,000 ex-GST
The pressure it answers
A contract sits unsigned for six weeks while the champion inside the buying company waits for their own chief executive to look at it. Everything that has been sent so far was written for a working team. Nothing in the deal speaks at the level of the person who has to authorise it, and nobody at that level has met anybody at yours.
A CEO message exists for one moment, and the moment is short. We script it to the decision that is actually waiting rather than to the company, shoot it in half a day scoped alongside another asset, and deliver the pillar and one derivative.
It ships measured at M1, which on a Stage 4 asset answers a question nothing else answers — whether the message reached the executive it was addressed to or stopped at the champion who forwarded it. We specify the events, the thresholds and the rep-alert rule. You configure the connector.
Nothing about this asset claims a signature. It reports that it was watched, and by whom where your stack allows, and the decision remains the buyer’s.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × message, 2–4 min
Derivatives
1 cutdown, 16:9
Crew
Half a shoot day, scoped with another asset
Revisions
As the retainer tier specifies
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M1 | Your reps know who watched | We specify which events fire, the thresholds, the naming convention, the embed method and the rep-alert rule. | You configure the connector and the alert rule. Measurement Blueprint, one-time. |
A CEO message reports that it was watched, and by whom where the stack allows. It does not report what was decided afterwards, and no decision is attributed to it.
What this asset does not do.
No revenue figure is attributed to this asset.
No claim that it closes a deal or shortens a named number of days.
No promise that a recipient at executive level will watch it.
What you pay
₹50,000–80,000 ex-GST
+ 18% GST for Indian entities · export of services zero-rated
Quoted as MBD §11, one-time projects, ex-GST writes it, and included in the scope of a retainer where one is running.
CEO and leadership message, answered plainly
What is a CEO message video?
A CEO message is a two to four minute film in which a chief executive addresses their counterpart at the buying company directly, sent at the point where a decision has been made and a signature has not. LowLightKing builds it against Stage 4, which is the narrowest-purpose asset on this list.
Who buys a CEO or leadership message?
The chief executive buys it, and is in it. It is the one asset on this list where the buyer and the subject are the same person, which is also why it is the asset most often scheduled and rescheduled.
How is a CEO message measured?
A CEO and leadership message is measured at M1, which means your reps know who watched and how far. On a Stage 4 asset that is a direct read on whether the message reached the person it was addressed to, or stopped at the champion who forwarded it.
How is a CEO message priced?
A CEO and leadership message is quoted at ₹50,000 to ₹80,000 ex-GST as a one-time project, and is included in the scope of a retainer where one is running. 18 percent GST applies to Indian entities and export of services is zero-rated.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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