Sell

LowLightKing helps revenue teams sell to buyers who never meet them, by building the proof asset for each stage and specifying how the view data reaches the CRM their reps already work in.

Videos for the deals your reps are already working

B2B buyers in the US, UK and Gulf decide on Kerala IT firms without ever visiting them. The committee watches before it books, the moment of influence sits upstream of any form fill, and the assets that get made are judged on view counts, a number with no line in the pipeline report. We build the outbound explainer, the demo, the proof film and the proposal walkthrough for each stage of that pipeline, and we specify how each one reports back to the reps who sent it.

What gets built, and where it works

Each asset is mapped to a stage of your pipeline, the person who buys it, and the level it is measured at. Prices are on the pricing page.

Every Sell asset, its pipeline stage, the buying centre that pays for it, and the level it is measured at.
Stage	Asset	Buyer	Job	Crew	Measured at
0 · Outbound	60–90s explainer for email	Sales	Lifts the reply rate on cold sequences	Remote	M1
0 · Outbound	Personalised sales video kit	Sales	Makes rep-to-prospect video repeatable without us	Remote	M1
1 · Awareness	Company profile film 90–180s	Marketing · CEO	Credibility for a buyer who will never visit	Shoot	M0M2
2 · Consideration	Product demo 60–120s	Marketing · Sales	Replaces the sales deck	Sometimes	M1M2
2 · Consideration	Screen-capture technical walkthrough	Sales · Ops	Answers the engineer in the room	Remote	M1
3 · Proof	Capability / compliance walkthrough	Sales	De-risks export-buyer due diligence — ISO, SOC 2, delivery model	Part remote	M1
3 · Proof	Case-study film	Marketing · Sales	Carries the deal through procurement	Shoot	M2
4 · Close	CEO / leadership message 2–4 min	CEO	Executive to executive, at signature	Shoot	M1
4 · Close	Personalised proposal walkthrough	Sales	Turns a PDF into a conversation	Remote	M1

Every pillar asset yields 16:9, 1:1 and 9:16 cutdowns. They are derivatives of a business asset, never a social-content retainer.

Every business asset we build

(Formats)

What each one looks like

One frame per row of the table above, at the delivery ratio, with the stage and the level it reaches. The frame is the format, not a project: a client is named only with written consent.

A person working alone at a desk late in the day — 60–90s explainer for emailM10 · Outbound

Sales

Company profile film 90–180sM0M21 · Awareness

Marketing · CEO

A room set for an event with people gathering at the back — Event aftermovieM01 · Awareness

Marketing

Two colleagues at a desk, one presenting to a laptop — Product demo 60–120sM1M22 · Consideration

Marketing · Sales

Screen-capture technical walkthroughM12 · Consideration

Sales · Ops

A motion designer seated at a workstation in a bright studio bay — AI-assisted explainerM12 · Consideration

Marketing

A designer's desk with a graphics tablet, a pen and blank sheets — Bespoke, custom-illustrated explainerM12 · Consideration

Marketing

Two people studying a printed document spread on a meeting table — Capability / compliance walkthroughM13 · Proof

Sales

Two people in conversation across a low table — Case-study filmM23 · Proof

Marketing · Sales

A seated figure in a bright meeting room with an empty chair opposite — Client testimonial filmM23 · Proof

Marketing · Sales

A single figure standing at a tall window in a dark office — CEO / leadership message 2–4 minM14 · Close

CEO

A closed folder and a pen on a clear meeting table with two chairs drawn up — Personalised proposal walkthroughM14 · Close

Sales

Three levels. We specify, you configure.

Every prospect is placed at one level at discovery, and we scope only what your stack can consume. We write the tracking spec by naming the host, the events, the thresholds and the field each one lands in, and we verify it once at handover. You configure your own CRM. We never hold admin credentials.

The three measurement levels, what each needs from your stack and what it lets you claim.
Level	You see what was watched M0	Your reps know who watched M1	Your CRM acts on it M2
Your stack needs	Nothing	Any CRM with sales seats, plus Apollo, Outreach or Salesloft	HubSpot Marketing Hub Pro or Enterprise, Salesforce with Pardot, or Zoho CRM with Zoho Marketing Automation
We specify	Where assets are hosted; the monthly view and retention report format	Which events fire, thresholds, naming convention, embed method, the rep-alert rule	Heatmap placement, lead-score weightings, workflow enrolment conditions, contact-record mapping
You configure	Nothing	The connector and the alert rule	Scoring, workflows, reporting
Recommended tool	Your existing host	Vidyard, Plus USD 19 or Business USD 59 per seat per month, billed to you	Wistia, Pro USD 79 or Advanced USD 319 per month, billed to you
The honest claim	You will see what got watched.	Your reps will know which prospects watched, and how far.	Video viewing can move lead scores and trigger sales tasks.
Commercial treatment	Included in every retainer	Measurement Blueprint, one-time	Measurement Blueprint, one-time

YouTube and Vimeo pass nothing to a CRM. They are for reach and portfolio, not for tracking, and we will say so plainly if you assume otherwise.

Works with the CRM you already run

We recommend. You buy and configure. Licences are billed to you, never resold. We never propose a migration.

Tracking path, connector and bridge by CRM.
CRM	Tracking path	Native connector	Bridge needed	Status
Zoho CRM	Wistia or Vidyard → Zoho Flow → lead and contact records	No	Zoho Flow or Zapier	Verified
HubSpot	Vidyard native; Wistia via Media Bridge	Yes	None	Verified
Salesforce	Vidyard from AppExchange; Wistia supported	Yes	None	Verified
Freshsales	Zapier or API only	No	Zapier	Verified

Three jobs. One retainer.

Every retainer is one or more of these. Three budget holders, three trigger events, three ways into the same account.

Sell

Videos that get replies, shorten sales cycles and survive procurement.

Outbound explainers, product demos, proof films, capability walkthroughs and proposal walkthroughs, each mapped to the stage of your pipeline where it does its job.

You are reading this one.

Hire

Videos that win senior people who are deciding whether to come back to Kerala.

Employer-brand films, culture and day-in-the-life series, and role-specific assets for a live requisition, bought by HR on HR's budget.

How hiring is measured

Scale

Videos that take the repetition out of onboarding and internal communication.

Training and SOP libraries, product knowledge and town halls, measured at completion in the LMS you already run, not as attribution in a CRM.

How scaling is measured

How a Sell asset is instrumented

Film not yet published — Vimeo id to follow

How a Sell asset is instrumented16:9 · Vimeo

This player is Vimeo. It reports plays, not viewers, and passes nothing to a CRM — it is here for reach and portfolio. Per-viewer tracking is what Wistia or Vidyard buy you, and it is the M1 row on the ladder.

₹10,000. Credited against month one.

Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.

+ 18% GST for Indian entities · export of services zero-rated

What happens in the forty-five minutes

If the form does not load, write to productions@lowlightking.com or call +91 99953 70707.