Video for IT services companies
LowLightKing helps IT services firms win export buyers who will never visit, by building the capability, proof and proposal assets procurement asks for, and specifying how each one reports back.
Delivery models look identical on paper
Your delivery model, your certifications and your engineering bench read on paper very much like the three firms shortlisted beside you. The buyer choosing between you will not visit, and has to defend that choice inside their own company. What settles the shortlist at that point is not the work, but which supplier can be understood without a meeting. We build the outbound explainer, the company profile film, the capability walkthrough and the proposal walkthrough for each stage of that decision, and we specify which events fire and into which field of your CRM they land.
Buying centre
The sales or marketing lead, with the CEO's sign-off
Trigger
Procurement asking for certifications, controls and an account of how the work is actually delivered
Assets
Outbound explainer, company profile film, capability walkthrough and proposal walkthrough, mapped to Stages 0, 1, 3 and 4
Entry point
The audit, ₹10,000, credited against month one
+ 18% GST for Indian entities · export of services zero-rated
Three levels. We specify, you configure.
Every prospect is placed at one level at discovery, and we scope only what your stack can consume. We write the tracking spec by naming the host, the events, the thresholds and the field each one lands in, and we verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | You see what was watched M0 | Your reps know who watched M1 | Your CRM acts on it M2 |
|---|---|---|---|
| Your stack needs | Nothing | Any CRM with sales seats, plus Apollo, Outreach or Salesloft | HubSpot Marketing Hub Pro or Enterprise, Salesforce with Pardot, or Zoho CRM with Zoho Marketing Automation |
| We specify | Where assets are hosted; the monthly view and retention report format | Which events fire, thresholds, naming convention, embed method, the rep-alert rule | Heatmap placement, lead-score weightings, workflow enrolment conditions, contact-record mapping |
| You configure | Nothing | The connector and the alert rule | Scoring, workflows, reporting |
| Recommended tool | Your existing host | Vidyard, Plus USD 19 or Business USD 59 per seat per month, billed to you | Wistia, Pro USD 79 or Advanced USD 319 per month, billed to you |
| The honest claim | You will see what got watched. | Your reps will know which prospects watched, and how far. | Video viewing can move lead scores and trigger sales tasks. |
| Commercial treatment | Included in every retainer | Measurement Blueprint, one-time | Measurement Blueprint, one-time |
YouTube and Vimeo pass nothing to a CRM. They are for reach and portfolio, not for tracking, and we will say so plainly if you assume otherwise.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
If the form does not load, write to productions@lowlightking.com or call +91 99953 70707.