How we use AI
A margin lever with a named human gate, and not the reason to hire us.
A margin lever with a named human gate
If a deliverable contains synthetic voice or synthetic humans, it is stated in writing in the SOW. Never a client's people, a client's premises, a testimonial, or anything a viewer would reasonably assume was filmed. That rule governs what we hand to a client; the last row below covers the frames on this site, which are our own.
| Stage | AI's role | The human gate |
|---|---|---|
| Scripting | First draft, variant generation | The founder approves the narrative and every factual claim |
| Storyboard | Rapid concept boards | Approved before production |
| Voiceover | Synthetic voice for drafts and low-stakes internal assets | Human voice for all awareness, proof and close assets |
| Motion and explainer | Asset generation, background plates, transitions | The editor assembles; the founder signs off |
| Localisation | Multi-language variants | Native-speaker check before release |
| Derivatives | Cutdowns, captions, aspect-ratio variants | Spot-checked |
| Colour and finishing | None | Human, in DaVinci Resolve |
| Site imagery | The reference frames on this site are generated | Never a client, a client's premises, a real person, or a delivered asset. Every frame is logged with the prompt that made it |
Both local competitors already sell the AI capability as the headline. We do not, because it says nothing about whether the asset worked, and an unsupervised line is not what is being sold here.
This page is the short version. The AI and synthetic media policy is the binding one: what is never generated, which party carries the labelling duty under the Indian rules and under Article 50 of the EU AI Act, and the rule that client material never trains a model.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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