Case-study film
A case-study film is an asset in which a named client, with written consent, states the situation they were in and what changed, so a prospect hears the evidence from a peer rather than from the supplier.
The specification
Carries the deal through procurement. Bracketed values are set against your own plan at the audit.
- Slate
- [Runtime]
- System
- Sell
- Stage
- 3 · Proof
- Buying centre
- Marketing · Sales
- Crew
- Shoot
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M2
- Price band
- Quoted at the audit
The pressure it answers
A committee at Stage 3 is no longer evaluating whether the category works. It is assembling the case for choosing one supplier over two others, and the material it has to work with came entirely from the suppliers. A claim made by the company selling is worth less than the same claim made by somebody who already bought.
A case-study film moves the evidence out of our mouth and into the client’s. We scope it against the objection the deal is actually stalling on, shoot it in one day at the client’s own site, and cut the pillar and its three derivatives from the same footage.
Written consent comes before anything is shot, not after it is edited. The content schema behind this site refuses to build a page that names a client without it, which is a smaller safeguard than the conversation but a harder one to forget.
It ships measured at M2, where your stack supports it. We specify the heatmap placement, the lead-score weightings, the workflow enrolment conditions and the contact-record mapping, and verify the signal once at handover. You configure the scoring and the workflows.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × case-study film, [runtime]
Derivatives
3 cutdowns, 16:9, 1:1 and 9:16
Crew
1 shoot day at the client’s site
Consent
Written, before any frame is shot
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M2 | Your CRM acts on it | We specify heatmap placement, lead-score weightings, workflow enrolment conditions and the contact-record mapping. | You configure the scoring, the workflows and the reporting. Measurement Blueprint, one-time. |
A case-study film reports viewing. Any figure inside it belongs to the client and is published as a percentage or a range, never as a revenue figure, and never without written consent.
What this asset does not do.
No revenue figure is attributed to this film or to the work it describes.
No client is named without written consent on file.
No figure is published as an absolute where a range is the honest form.
What you pay
Quoted at the audit
+ 18% GST for Indian entities · export of services zero-rated
This asset is scoped against your own plan at the audit and quoted there. A rate for one asset without the set it belongs to is a number with nothing behind it, which is why the Measurement Blueprint is quoted the same way rather than listed.
Case-study film, answered plainly
What is a case-study film?
A case-study film is an asset in which a named client, with written consent, states the situation they were in and what changed, so a prospect hears the evidence from a peer rather than from the supplier. LowLightKing builds it against Stage 3 of the pipeline, where a committee is assembling its case.
Who buys a case-study film?
Marketing and sales buy the case-study film together. Marketing publishes it, sales sends it into a live deal, and the asset is scoped against both uses from the start rather than being cut down afterwards for the second one.
How is a case-study film measured?
A case-study film is measured at M2, which means your CRM acts on the viewing. LowLightKing specifies heatmap placement, lead-score weightings, workflow enrolment conditions and the contact-record mapping. You configure the scoring, the workflows and the reporting.
Can a client be named in a case-study film?
A client is named only with written consent on file, and the content schema on this site fails the build if a name is set without it. Where consent has not been given, the film is made without the name and the sector stands in for it.
What figures can appear in a case-study film?
Figures in a case-study film are percentages or ranges, and they belong to the client. A revenue figure attributed to a video, a customer-acquisition figure and a pipeline-influence percentage are never published, whatever the source. That limit is published on this site and does not move for a good story.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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