Product demo
A product demo is a 60–120 second asset that shows the software doing the one job a buyer is evaluating it for, so a call can start at the question rather than at the tour.
The specification
Replaces the sales deck. Bracketed values are set against your own plan at the audit.
- Slate
- 60–120s
- System
- Sell
- Stage
- 2 · Consideration
- Buying centre
- Marketing · Sales
- Crew
- Sometimes
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M1M2
- Price band
- ₹60,000–1,20,000 ex-GST
The pressure it answers
Your reps open a demo call by sharing a screen and walking a committee through a product the committee has already read about. The half of the room that matters joins late, leaves early, or was never on the invitation at all. A sales deck cannot be watched at eleven at night by the person who actually signs.
We build the demo against the stage it serves, which is Consideration, and against the buying centre that owns it, which is marketing and sales together. We script it to one use case rather than a feature list, record it from the product itself, and cut a pillar plus its derivatives from the same session.
The demo then goes onto the host your level requires, with the events and thresholds the Blueprint specifies, so a rep can see who watched and how far before the follow-up is sent. Where your stack carries a marketing automation platform, the same asset is specified to M2 and your CRM acts on the viewing rather than reporting it.
Every pillar asset yields 16:9, 1:1 and 9:16 cutdowns. They are derivatives of a business asset, never a social-content retainer.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × 60–120s demo
Derivatives
3 cutdowns, 16:9, 1:1 and 9:16
Capture
Screen recording, with a shoot day where the product needs a person
Revisions
As the retainer tier specifies
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M1 | Your reps know who watched | We specify which events fire, the thresholds, the naming convention, the embed method and the rep-alert rule. | You configure the connector and the alert rule. Measurement Blueprint, one-time. |
| M2 | Your CRM acts on it | We specify heatmap placement, lead-score weightings, workflow enrolment conditions and the contact-record mapping. | You configure the scoring, the workflows and the reporting. Measurement Blueprint, one-time. |
A product demo reports viewing, not intent. A prospect who watches to the end has watched to the end, and nothing more than that is claimed.
What this asset does not do.
No revenue figure is attributed to this asset.
No claim that a demo shortens a named number of days off a cycle.
No promise that it replaces a trial or a proof of concept.
What you pay
₹60,000–1,20,000 ex-GST
+ 18% GST for Indian entities · export of services zero-rated
Quoted as MBD §11, one-time projects, ex-GST writes it, and included in the scope of a retainer where one is running.
Product demo, answered plainly
What is a product demo video?
A product demo is a 60–120 second asset that shows the software doing the one job a buyer is evaluating it for, so a call can start at the question rather than at the tour. LowLightKing builds it against Stage 2 of the pipeline, scripted to one use case rather than to a feature list.
Who buys a product demo?
Marketing and sales buy the product demo together. Marketing owns it on the pricing or product page, sales sends it ahead of a call, and both are measuring the same asset. It is one of the two assets on this list with a buying centre that genuinely splits.
How is a product demo measured?
A product demo is measured at M1, and at M2 where the stack supports it. At M1 your reps know who watched and how far. At M2 your CRM acts on it — heatmap placement, lead-score weightings and workflow enrolment conditions, which LowLightKing specifies and your team configures.
How is a product demo priced?
A product demo is quoted at ₹60,000 to ₹1,20,000 ex-GST as a one-time project, and is included in the scope of a retainer where one is running. 18 percent GST applies to Indian entities and export of services is zero-rated.
Does a product demo need a shoot day?
A product demo sometimes needs a shoot day and often does not. Where the product can be recorded from the screen, the build is remote. Where a person has to appear alongside it, the demo is scoped into a shoot day with another asset rather than taking one of its own.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
If the form does not load, write to productions@lowlightking.com or call +91 99953 70707.