Personalised proposal walkthrough
A personalised proposal walkthrough is a recorded explanation of a specific proposal, sent with the document, that takes the buying committee through the scope and the pricing in the order they were intended to be read.
The specification
Turns a PDF into a conversation. Bracketed values are set against your own plan at the audit.
- Slate
- [Runtime]
- System
- Sell
- Stage
- 4 · Close
- Buying centre
- Sales
- Crew
- Remote
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M1
- Price band
- Quoted at the audit
The pressure it answers
A proposal leaves as a PDF and is forwarded to four people who were not on the call. Each of them opens it at the pricing page. The reasoning that makes the number make sense is on page three, the assumptions are in an appendix, and the person who could have explained either is not in the room when the document is being discussed.
A proposal walkthrough is built to survive being forwarded. We record it against the document rather than against the company, take the committee through the scope before the number, and send it with the PDF rather than after it.
It ships measured at M1, and on a proposal that is the most specific signal available anywhere in the pipeline — how many people inside the buying company opened it, and which section they stopped at. We specify the events, the thresholds and the rep-alert rule. You configure the connector.
Most companies commission the first few and then produce them without us, using the personalised sales video kit. That is the intended end state rather than a loss of scope.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × walkthrough per proposal, [runtime]
Derivatives
None — the asset is specific to one deal
Capture
Screen recording, remote
Built with
The sales video kit, where one exists
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M1 | Your reps know who watched | We specify which events fire, the thresholds, the naming convention, the embed method and the rep-alert rule. | You configure the connector and the alert rule. Measurement Blueprint, one-time. |
A proposal walkthrough reports who opened it and how far they watched. It does not report who inside the buying company disagreed, and no outcome is attributed to it.
What this asset does not do.
No revenue figure is attributed to this asset.
No claim that it improves a win rate.
No promise that everyone the proposal reaches will watch it.
What you pay
Quoted at the audit
+ 18% GST for Indian entities · export of services zero-rated
This asset is scoped against your own plan at the audit and quoted there. A rate for one asset without the set it belongs to is a number with nothing behind it, which is why the Measurement Blueprint is quoted the same way rather than listed.
Personalised proposal walkthrough, answered plainly
What is a personalised proposal walkthrough?
A personalised proposal walkthrough is a recorded explanation of a specific proposal, sent with the document, that takes the buying committee through the scope and the pricing in the order they were intended to be read. LowLightKing builds it against Stage 4, and most companies produce it themselves afterwards using the sales video kit.
Who buys a proposal walkthrough?
Sales owns the proposal walkthrough, because it is made per deal by the person who wrote the proposal. LowLightKing builds the first ones and the template, and the reps produce the rest without us, which is the intended end state.
How is a proposal walkthrough measured?
A personalised proposal walkthrough is measured at M1, which means your reps know who watched and how far. On a proposal that is the most direct signal in the pipeline — it shows how many people inside the buying company opened the document and which section they stopped at.
Does a proposal walkthrough need a shoot day?
A personalised proposal walkthrough is recorded remotely from the screen. There is no shoot day and no crew. Once the sales video kit is in place, your reps record these themselves in minutes rather than commissioning each one.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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