Bespoke explainer
A bespoke explainer is an explainer built from original illustration or animation with a human voice and full art direction, quoted at ₹1,50,000 to ₹2,50,000 ex-GST with two to three revision rounds.
The specification
Explains a product nothing off the shelf can draw. Bracketed values are set against your own plan at the audit.
- Slate
- [Runtime]
- System
- Sell
- Stage
- 2 · Consideration
- Buying centre
- Marketing
- Crew
- Remote
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M1
- Price band
- ₹1,50,000–2,50,000 ex-GST
The pressure it answers
Some products cannot be drawn from a template. An argument that turns on an architecture, a physical process or a comparison nobody has illustrated before needs a picture that does not exist yet. A template motion system reaches for the nearest thing in its library, and the nearest thing is what the audience remembers.
Two explainers, not one at two prices. This is the one built from original illustration or animation, with a human voice and full art direction, and it is chosen for what it can draw rather than for being the better version.
It takes 3–4 weeks, the same as the AI-assisted explainer. What separates them is not the calendar — it is what can be drawn. Where a template motion system can carry the argument, the AI-assisted explainer is the honest recommendation, and it is on this site at a third of the price.
Both explainers are measured the same way and are human-reviewed before anything ships. What differs between them is what can be drawn, not what can be read.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Motion
Original illustration or animation
Voice
Human
Direction
Full art direction
Turnaround
3–4 weeks
Revisions
2–3 revisions
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M1 | Your reps know who watched | We specify which events fire, the thresholds, the naming convention, the embed method and the rep-alert rule. | You configure the connector and the alert rule. Measurement Blueprint, one-time. |
A bespoke explainer takes 3–4 weeks, the same as the AI-assisted product. The choice between them is not a deadline — it is whether a template motion system can draw the argument. Where it can, the AI-assisted product is the honest recommendation.
What this asset does not do.
No revenue figure is attributed to this asset.
No claim that original illustration performs better than a template — it is the dearer of the two and is chosen for what it can draw.
No use of a client’s people or premises in generated material.
What you pay
₹1,50,000–2,50,000 ex-GST
+ 18% GST for Indian entities · export of services zero-rated
Quoted as MBD §11 · copy-deck §2 section 15, ex-GST writes it, and included in the scope of a retainer where one is running.
Bespoke explainer, answered plainly
What is a bespoke explainer?
A bespoke explainer is an explainer built from original illustration or animation with a human voice and full art direction. It is the second of two explainer products LowLightKing sells, and it exists for arguments a template motion system cannot draw.
Who buys a bespoke explainer?
Marketing buys the bespoke explainer, usually for a product whose argument turns on something that has not been illustrated before — an architecture, a physical process or a comparison with no visual convention behind it.
How is a bespoke explainer measured?
A bespoke explainer is measured at M1, which means your reps know who watched and how far. The measurement is identical to the AI-assisted product. What differs between the two is what can be drawn, not what can be read.
How is a bespoke explainer priced?
A bespoke explainer is quoted at ₹1,50,000 to ₹2,50,000 ex-GST, with a turnaround of 3–4 weeks and two to three revision rounds. 18 percent GST applies to Indian entities and export of services is zero-rated.
When is a bespoke explainer the wrong choice?
A bespoke explainer is the wrong choice when a template motion system can already draw the argument. Both explainers take 3–4 weeks, so the choice between them is not a deadline — it is whether the picture exists yet. Where it does, the AI-assisted product is the honest recommendation, and it is on this site at a third of the price.
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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