Employer branding film
An employer branding film is a 90–150 second film, bought by the talent lead on HR’s budget, that shows a senior candidate what working at the company is actually like before they decide whether to apply.
The specification
Wins senior people deciding whether to come back to Kerala. Bracketed values are set against your own plan at the audit.
- Slate
- 90–150s
- System
- Hire
- Stage
- Talent funnel
- Buying centre
- HR · Talent
- Crew
- Shoot
- Formats
- 16:9, 1:1, 9:16
- Measured at
- M0 M0, at the careers page and the application source
- Price band
- ₹80,000–1,50,000 ex-GST
The pressure it answers
You are hiring senior people who are deciding whether to come back to Kerala, and staffing GCC mandates against firms in larger metros. They will decide on what they can see about you. A careers page that lists benefits competes with a careers page in Bangalore that lists the same benefits.
An employer branding film is bought on HR’s budget, against a live mandate, by somebody who needs it before the quarter ends. We scope it to the candidate who is weighing a return rather than to the company, shoot it in one day, and cut the pillar and its three derivatives from the same footage.
Measurement here is narrower than it is on the selling side, and the reason is worth stating plainly. Applicant-tracking systems do not carry video viewing to the candidate record. The talent funnel is measured at the careers page and the application source, and we will not imply otherwise.
Every pillar asset yields 16:9, 1:1 and 9:16 cutdowns. They are derivatives of a business asset, never a social-content retainer.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × film, 90–150s
Derivatives
3 cutdowns, 16:9, 1:1 and 9:16
Crew
1 shoot day, founder on site
Revisions
As the retainer tier specifies
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
| Level | What you get | We specify | You configure |
|---|---|---|---|
| M0 | You see what was watched | We specify where assets are hosted and the monthly view and retention report format. | You configure nothing. Included in every retainer. |
Applicant-tracking systems do not carry video viewing to the candidate record. The talent funnel is measured at the careers page and the application source, and we will not imply otherwise.
What this asset does not do.
No customer-acquisition or spend-per-hire figure is attributed to this film.
No claim that video viewing reaches the candidate record in your applicant-tracking system.
No application count while there is no client data.
What you pay
₹80,000–1,50,000 ex-GST
+ 18% GST for Indian entities · export of services zero-rated
Quoted as MBD §11, one-time projects, ex-GST writes it, and included in the scope of a retainer where one is running.
Employer branding film, answered plainly
What is an employer branding film?
An employer branding film is a 90–150 second film, bought by the talent lead on HR’s budget, that shows a senior candidate what working at the company is actually like before they decide whether to apply. It is the entry asset on the hiring route and it is delivered in weeks.
Who buys an employer branding film?
HR or the talent lead buys the employer branding film, on their own budget. That is what makes it the fastest asset on this list to sign off — hiring does not wait for a marketing budget cycle, and the trigger is usually an active mandate rather than a plan.
How is an employer branding film measured?
An employer branding film is measured at M0, at the careers page and the application source. Applicant-tracking systems do not carry video viewing to the candidate record, so the honest measurement points are the two that exist. LowLightKing will not imply otherwise.
How is an employer branding film priced?
An employer branding film is quoted at ₹80,000 to ₹1,50,000 ex-GST as a one-time project, and it is the entry product on the hiring route. 18 percent GST applies to Indian entities and export of services is zero-rated.
How long does an employer branding film take?
An employer branding film is delivered in weeks rather than months, which is the point of it as an entry product. It needs one shoot day, and the founder is on site for a client’s first shoot.
Where it fits
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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