Product-knowledge series
A product-knowledge series is a recurring set of short internal assets covering what shipped and what changed in a product, built for the delivery lead and measured at completion in the company’s learning management system.
The specification
Keeps delivery and sales current on what shipped. Bracketed values are set against your own plan at the audit.
- Slate
- [Runtime]
- System
- Scale
- Stage
- Internal
- Buying centre
- Operations · Delivery
- Crew
- Remote
- Formats
- 16:9, 1:1, 9:16
- Measured at
- Completion in the LMS you already run
- Price band
- Quoted at the audit
The pressure it answers
A product ships every fortnight and the people who have to sell it and deliver it learn about it from a release note. Two months later the delivery team is describing a version of the product that no longer exists and the sales team is demonstrating one that does not yet. Release notes are written by the people who already know.
A product-knowledge series is the one scaling asset with a cycle rather than an end. We scope it to the release cadence, build a short asset per change rather than a quarterly summary, and deliver each one into the learning management system in the week it is relevant.
It is measured at completion, by cycle, which answers the question the release note cannot — which teams are current on what shipped and which are not.
The number of assets, the runtime and the crew model are bracketed above because they are scoped against a company’s own release cadence at the audit, and nothing here guesses at them.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
[Number] × assets per cycle, [runtime] each
Derivatives
Cutdowns at 16:9 and 1:1
Revisions
As the retainer tier specifies
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
Completion in the LMS you already run. The M0, M1 and M2 ladder describes what a CRM can consume, and an internal asset never reaches one, so borrowing a level here would be borrowing a number that does not apply.
Completion in your LMS is not attribution. It reports that somebody finished the module, and nothing about what changed in their work afterwards.
What this asset does not do.
No revenue or productivity figure is attributed to this series.
No claim that it improves a win rate or a delivery outcome.
No attribution in a CRM — internal assets are measured at completion, not influence.
What you pay
Quoted at the audit
+ 18% GST for Indian entities · export of services zero-rated
This asset is scoped against your own plan at the audit and quoted there. A rate for one asset without the set it belongs to is a number with nothing behind it, which is why the Measurement Blueprint is quoted the same way rather than listed.
Product-knowledge series, answered plainly
What is a product-knowledge series?
A product-knowledge series is a recurring set of short internal assets covering what shipped and what changed in a product, built for the delivery lead and measured at completion in the company’s learning management system. It is the one scaling asset with a cycle rather than an end.
Who buys a product-knowledge series?
Operations or the delivery lead buys it, and sales is usually the second audience. It is a retainer asset by shape, because a product that ships every fortnight cannot be covered by a one-time project.
How is a product-knowledge series measured?
A product-knowledge series is measured at completion in the learning management system the company already runs. Completion by release cycle is the number that matters — it says which teams are current on what shipped and which are not.
How does a product-knowledge series differ from a product demo?
A product demo is external, built for a buyer at Stage 2 and measured in a CRM. A product-knowledge series is internal, built for the people who sell and deliver the product, and measured at completion in an LMS. The two are often cut from overlapping material and are never the same asset.
Where it fits
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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