Town hall and internal communication
A town hall asset is a recorded and edited internal address, built for the delivery lead, published to the whole company and measured at completion in the learning management system the company already runs.
The specification
Reaches the people who were not in the room. Bracketed values are set against your own plan at the audit.
- Slate
- [Runtime]
- System
- Scale
- Stage
- Internal
- Buying centre
- Operations · Delivery
- Crew
- Shoot
- Formats
- 16:9, 1:1, 9:16
- Measured at
- Completion in the LMS you already run
- Price band
- Quoted at the audit
The pressure it answers
A town hall is delivered once, to whoever was free at the time, in an office that is one of three. The recording that circulates afterwards is ninety minutes of a camera at the back of a room, and nobody who missed it watches it. A message delivered to two-thirds of a company is a message two-thirds of a company can act on.
A town hall asset is the cut, not the recording. We capture the address, edit it to the decisions, and split it by topic so a team can watch the ten minutes that concern them rather than the ninety that do not.
It is measured at completion in the learning management system you already run, and the useful cut of that number is completion by team — a message that reached engineering and not delivery is a message that did not land.
The runtime, the crew model and the price band are bracketed above because they are scoped against the meeting at the audit, and nothing here guesses at them.
What ships
Every asset delivers to the same convention, whichever tier it is built under. Masters are kept 90 days and Frame.io is the only review surface.
Pillar
1 × cut town hall, [runtime]
Derivatives
Cutdowns per topic, 16:9 and 1:1
Crew
Half a shoot day at your office
Revisions
As the retainer tier specifies
Masters kept
90 days
How it is measured
We specify the tracking and verify it once at handover. You configure your own CRM. We never hold admin credentials.
Completion in the LMS you already run. The M0, M1 and M2 ladder describes what a CRM can consume, and an internal asset never reaches one, so borrowing a level here would be borrowing a number that does not apply.
Completion in your LMS is not attribution. It reports that somebody finished the module, and nothing about what changed in their work afterwards.
What this asset does not do.
No productivity or retention figure is attributed to this asset.
No claim about how a message was received, only that it was watched.
No attribution in a CRM — internal assets are measured at completion, not influence.
What you pay
Quoted at the audit
+ 18% GST for Indian entities · export of services zero-rated
This asset is scoped against your own plan at the audit and quoted there. A rate for one asset without the set it belongs to is a number with nothing behind it, which is why the Measurement Blueprint is quoted the same way rather than listed.
Town hall and internal communication, answered plainly
What is a town hall asset?
A town hall asset is a recorded and edited internal address, built for the delivery lead, published to the whole company and measured at completion in the learning management system the company already runs. It is the cut version, not the ninety-minute recording.
Who buys a town hall asset?
Operations or the delivery lead buys it, usually alongside the rest of a scaling retainer. The chief executive is normally in it, which makes it the internal counterpart of the CEO and leadership message on the selling route.
How is a town hall asset measured?
A town hall asset is measured at completion in the learning management system the company already runs. Completion by team is the useful cut of that number, because a message that reached engineering and not delivery is a message that did not land.
How does a town hall asset differ from a recording of the meeting?
A recording of the meeting is ninety minutes from the back of a room and nobody who missed it watches it. A town hall asset is cut to the decisions, split by topic so a team can watch the part that concerns them, and published where completion can be read.
Where it fits
₹10,000. Credited against month one.
Forty-five minutes. We review your current video and web presence, name three gaps mapped to funnel stages, and show you live view data from your own audit video, hosted on our Vidyard, so you see the measurement working before you buy it. You leave with a three-video plan and a Starter quote against it.
+ 18% GST for Indian entities · export of services zero-rated
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